News Summary
Varsity Sports is closing its Lakeview location after struggling to renew its lease, marking the end of its operations since 2020. Special sales will occur before the store’s final day, providing discounts to customers. Although the Lakeview outlet is closing, other Varsity Sports locations will remain open, ensuring continued access to athletic gear for the local fitness community. The closure highlights the challenges faced by retail businesses in competitive markets.
New Orleans – Varsity Sports will permanently close its Lakeview location after struggling to renew its lease. The closure is set for Friday, marking the end of its operations in the area since it opened on Harrison Avenue in 2020. This decision has been prompted by difficulties in securing a new lease agreement.
Following the announcement, special sales and promotions will be held on Thursday and Friday to clear out inventory as the store prepares for its final day of business. Long-time customers and new shoppers will have the opportunity to take advantage of discounts before the store closes its doors for good.
The Lakeview store, which is situated close to City Park—a favored area for jogging enthusiasts—had become part of the community in a relatively short time. Varsity Sports has established a strong reputation in southeast Louisiana over the last 25 years. Originally launched in Baton Rouge, the retail chain has expanded to include additional locations in the Northshore and New Orleans, catering primarily to runners and fitness aficionados.
Despite the closure of the Lakeview outlet, the Varsity Sports location on Magazine Street in Uptown New Orleans, which opened in 2010, will remain operational. Additionally, the flagship store in Baton Rouge’s Garden District and the Old Mandeville location will continue to serve customers, ensuring that the brand remains accessible in the region.
Varsity Sports is well-known for its extensive range of popular running shoe brands and personalized services, including free foot assessments that help customers find the perfect fit for their running needs. Furthermore, with every shoe purchase, customers receive a free T-shirt adorned with the brand’s recognizable winged logo, further emphasizing the store’s commitment to customer service and satisfaction.
The Lakeview store was part of the brand’s efforts to connect with local athletes and fitness enthusiasts. Since its inception, Varsity Sports has consistently aimed to promote a healthy lifestyle throughout the communities it serves. By organizing events and providing expert advice, the store has succeeded in fostering a loyal customer base in the area.
As the Lakeview location prepares for its final day, the closure serves as a reminder of the challenges that retail businesses face in maintaining their presence within competitive markets. The strategy for Varsity Sports moving forward appears to focus on solidifying its remaining locations, where it can continue to provide quality athletic gear and community support.
The news of the Lakeview store’s closure has sparked discussions among local running groups and athletes who have relied on the store for both products and community engagement. As the store wraps up its tenure in Lakeview, many are left reflecting on the contributions made by Varsity Sports to the local fitness community.
In summary, while the Lakeview location of Varsity Sports will close its doors following lease difficulties, the brand’s other locations in New Orleans and beyond will continue to operate, ensuring that the region’s runners and fitness enthusiasts still have access to quality athletic footwear and services.
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Author: STAFF HERE NEWORLEANS WRITER
NEW ORLEANS STAFF WRITER The NEW ORLEANS STAFF WRITER represents the experienced team at HERENewOrleans.com, your go-to source for actionable local news and information in New Orleans, Orleans Parish, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as French Quarter Festival, New Orleans Jazz & Heritage Festival, and Essence Music Festival. Our coverage extends to key organizations like the New Orleans Chamber of Commerce and Greater New Orleans, Inc., plus leading businesses in energy, healthcare, and education that power the local economy such as Entergy, Ochsner Health, and Tulane University. As part of the broader HERE network, including HEREShreveport.com, we provide comprehensive, credible insights into Louisiana's dynamic landscape.
