A beautiful array of Swig's unique and colorful drinks showcasing the brand's creativity and flavor diversity.
Lafayette, Louisiana, is preparing for the opening of its first Swig store, a popular ‘dirty soda’ chain. Located on Johnston Street, the shop will offer a variety of creative beverages combining sodas, flavors, and purees. Anticipated to open in three weeks to one month, this marks Swig’s first location in Louisiana and aligns with its expansion into new states. The new store will enhance The Forum shopping center alongside other businesses, contributing to the area’s vibrant retail scene.
Lafayette, Louisiana, is set to welcome its first Swig store, a popular “dirty soda” chain known for its unique beverage creations that combine sodas with flavors, syrups, and fruit purees. The new location will be situated on Johnston Street within The Forum shopping center, joining other notable businesses including F45 gym and Jersey Mike’s. Opening is anticipated within the next three weeks to one month.
Swig is a rapidly growing franchise that currently has over 80 locations across the United States, primarily based in Utah. The company is particularly popular among social media users on TikTok, where its creative drinks and aesthetic appeal have gone viral. Popular offerings include the Dirty Dr Pepper and Riptide, both of which attract a diverse customer base eager to sample new flavors.
The opening of the Lafayette store marks a significant milestone for Swig, as it will be the first in Louisiana. The establishment will be operated by a franchisee based in Florida, contributing to Swig’s ambitious expansion strategy which includes plans to enter four additional states in the near future.
Currently, Swig has locations in seven states and aims to extend its reach to new markets, reinforcing its commitment to making its products accessible to a wider audience. Installation of the store’s equipment, such as chillers and mixers, has already begun, indicating progress toward opening day.
Founded in 2010 in St. George, Utah, Swig originates from a cultural background that approaches the consumption of caffeinated beverages differently. Rooted in the Mormon community, where traditional coffee and tea are often restricted, Swig emerged as a popular alternative offering cold beverages that feature an enticing blend of flavors.
Swig distinguishes itself through custom drink combinations, which appeal to a broad audience interested in unique and refreshing soda options. The brand has gained momentum due to its emphasis on quality ingredients and customizable drinks that cater to individual tastes and preferences.
The Lafayette store will be a significant addition to The Forum, a development project valued at $50 million, which aims to create a cultural and retail hub for the region. Other planned businesses include Legends Bar & Grill and a Sneaker Politics store, contributing to the area’s growth and appeal. As more businesses open in The Forum, it is expected to become a focal point for both locals and visitors seeking new dining and shopping experiences.
With its unique offering and growing presence, Swig’s arrival in Lafayette is not only a boost for the local beverage scene but also enhances the diverse tapestry of businesses that the city has to offer. As installation progresses and the opening approaches, many in Lafayette are looking forward to the opportunity to experience the viral drink phenomenon firsthand.
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