News Summary
Reformation, the sustainable fashion brand, is set to launch its first Louisiana location at 3909 Magazine Street on October 30, 2025. The store will feature eco-friendly attributes, including the use of renewable energy and vintage furnishings. Customers can expect a curated selection of vintage-inspired apparel, from dresses to outerwear, all designed with a focus on sustainability. The opening represents a significant expansion for Reformation, which now has over 50 stores worldwide, and aims to connect more deeply with the New Orleans community.
New Orleans will welcome its first Louisiana location of the sustainable fashion brand Reformation on October 30, 2025. The new store will be situated at 3909 Magazine Street, marking a significant expansion for the brand, which will now have over 50 stores globally.
Reformation is celebrated for its vintage-inspired and eco-conscious apparel. The upcoming location will offer a carefully curated selection of items, including dresses, denim, tops, pants, skirts, shoes, handbags, and outerwear. The company focuses on creating pieces that blend timeless silhouettes with modern trends, highlighting flattering, feminine fits.
This new store will place a strong emphasis on sustainability, featuring several eco-friendly attributes. The store will offset 100% of its electricity usage with renewable energy. Inside, customers will find vintage furnishings, FSC-certified wood hangers, and reusable deadstock totes. Reformation adheres to Green Business Certification standards in its retail operations, ensuring environmentally responsible practices.
A representative from the company has indicated that establishing a presence in New Orleans will enable them to connect with new customers while strengthening existing relationships in the community.
Reformation’s retail concept effectively integrates online shopping with a tech-driven experience in-store. This will include the use of touchscreens for browsing products, ordering different sizes, and exploring various styles. The store will also participate in the RefRecycling program, allowing customers to recycle pre-owned Reformation items in exchange for store credit.
Founded in 2009, Reformation has grown to employ over 1,200 people and has operated with climate-neutral measures since 2015. The company has set ambitious goals, aiming to become Climate Positive by 2025 and Circular by 2030.
The store will be open to customers Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from 11 a.m. to 6 p.m. This new location joins a high-end retail corridor on Magazine Street, which features other notable brands such as Free People, Billy Reid, and Indochino.
As Reformation prepares to welcome customers in New Orleans, the store embodies the brand’s dedication to fashion that is not only stylish but also sustainable, catering to the growing consumer demand for eco-friendly clothing.
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Additional Resources
- NOLA: Reformation New Orleans Opening Date
- Wikipedia: Sustainable Fashion
- New Orleans City Business: Reformation First New Orleans Store
- Google Search: Reformation fashion
- NOLA: Reformation Store on Magazine Street
- Encyclopedia Britannica: Fashion
- Ogletree: Louisiana Court Rules on Reformation
- Google News: Environmental Sustainability in Fashion
- Baptist Press: 500 Years Baptists Celebrate Reformation
Author: STAFF HERE NEWORLEANS WRITER
The NEW ORLEANS STAFF WRITER represents the experienced team at HERENewOrleans.com, your go-to source for actionable local news and information in New Orleans, Orleans Parish, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as French Quarter Festival, New Orleans Jazz & Heritage Festival, and Essence Music Festival. Our coverage extends to key organizations like the New Orleans Chamber of Commerce and Greater New Orleans, Inc., plus leading businesses in energy, healthcare, and education that power the local economy such as Entergy, Ochsner Health, and Tulane University. As part of the broader HERE network, including HEREShreveport.com, we provide comprehensive, credible insights into Louisiana's dynamic landscape.
