Super Bowl LIX Generates $1.25 Billion for Louisiana

Categories: Louisiana Business NewsLouisiana LifestyleLouisiana NewsLouisiana Real EstateLouisiana Restaurant

The lively atmosphere of New Orleans during Super Bowl LIX as thousands partake in the festivities.

News Summary

Super Bowl LIX held in New Orleans has reportedly produced an impressive $1.25 billion in economic output for Louisiana. With over 115,000 attendees and significant job support, the event surpassed the economic impact of the 2013 Super Bowl. Governor Jeff Landry emphasized the long-term benefits and opportunities for promoting Louisiana as a business hub. Additionally, preparations included substantial infrastructure investments and increased viewership peaked with 128 million watching, showcasing the state’s cultural richness and hospitality.

New Orleans – Super Bowl LIX, recently held in New Orleans, has generated an estimated $1.25 billion in economic output across Louisiana, marking a historic milestone for the state. This figure is more than double the economic impact of the Super Bowl hosted in the same city in 2013 and ranks as the second most financially impactful Super Bowl of all time, only behind the Super Bowl held in 2015.

In addition to the impressive economic figures, the event attracted more than 115,000 attendees to various Super Bowl-related events, with visitors traveling from 45 states and nine countries. The significant economic activity surrounding the Super Bowl supported nearly 10,000 jobs and resulted in total worker earnings of approximately $400 million. Spending by non-attendees amounted to nearly $150 million.

Louisiana Governor Jeff Landry highlighted that hosting such a major event offers both immediate and long-term economic benefits. The Super Bowl provided an excellent platform for promoting Louisiana as a business destination, represented notably by the Louisiana NOW Pavilion. This pavilion hosted over 4,000 national and international business leaders and generated over $6 million in publicity value, reaching an estimated 210 million people globally.

Preparation for the Super Bowl included infrastructure improvements amounting to over $70 million, with more than 550 projects completed to enhance the visitor experience. Super Bowl LIX witnessed record attendance and spending within hotels, restaurants, and cultural attractions throughout the city, with 75% of visitors choosing to stay more than three nights.

On a larger scale, nearly 128 million viewers watched the game on TV and streaming platforms, marking the highest viewership for a Super Bowl in over a decade. The event showcased Louisiana’s cultural richness and renowned hospitality while serving as a significant economic catalyst for the region.

The financial benefits from the Super Bowl included approximately $82.7 million in generated state and local tax revenue, which is intended to be allocated towards public services and infrastructure projects. The success of the Super Bowl was attributed to the coordinated efforts of state agencies, local governments, and private sectors, demonstrating the power of teamwork in hosting large-scale events.

Moreover, the NFL’s Commissioner praised the collaboration of local civic and political leaders, acknowledging their crucial role in the event’s success. In the broader economic context, Louisiana Economic Development reported that since Governor Jeff Landry took office, nearly $62 billion in new capital investments have been secured for the state.

Super Bowl LIX serves as a significant reminder of the impact large events can have on local economies and communities. Through strategic planning and unity, New Orleans successfully capitalized on hosting the Super Bowl, setting the stage for future opportunities and potential returns of this prestigious event.