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Reformation Opens Its First Store in New Orleans

Interior view of the Reformation store in New Orleans showcasing sustainable fashion.

News Summary

Reformation is set to open its first store in New Orleans on October 30, 2025, at 3909 Magazine Street. This expansion marks the brand’s entry into Louisiana, showcasing its commitment to sustainable fashion. The store will feature a tech-centered shopping experience and a recycling program that encourages customers to trade in old clothes for store credit. Operating hours will be Monday to Saturday from 10 a.m. to 6 p.m. and Sunday from 11 a.m. to 6 p.m., providing accessible, eco-conscious fashion options to locals.

New Orleans is set to welcome its first Reformation store, as the popular women’s clothing brand opens a new location at 3909 Magazine Street on October 30, 2025. This will mark Reformation’s first presence in Louisiana, expanding the brand’s footprint across the United States and internationally.

The store will occupy a space that was previously home to the Degas Gallery, which has recently moved to a nearby address. Located in a vibrant retail corridor, the new Reformation store will join other upscale retailers such as Free People, Billy Reid, and Indochino, enhancing the shopping experience in that area.

Highlighting its commitment to sustainable fashion, Reformation is renowned for its chic, minimalist designs. The new location will introduce the company’s “Retail X” concept, which incorporates tech-centered shopping experiences. Customers will have access to touchscreens for browsing the inventory and can conveniently order items directly to their dressing rooms, streamlining the shopping process.

In addition to the cutting-edge shopping experience, the New Orleans store will introduce a recycling program, allowing customers to trade in old Reformation pieces in exchange for store credit. This initiative aligns with the brand’s overall commitment to sustainability and eco-friendliness.

The store will operate Monday to Saturday from 10 a.m. to 6 p.m. and Sunday from 11 a.m. to 6 p.m. Shoppers can expect a carefully curated selection of timeless silhouettes that combine modern trends with flattering fits.

Reformation is dedicated to eco-conscious retail practices. The New Orleans store will be powered by renewable energy and will feature vintage furnishings, FSC-certified wood hangers, and reusable deadstock totes. The company adheres to Green Business Certification standards, focusing on reducing waste, water, and energy consumption within its operations.

By opening in New Orleans, Reformation aims to connect with new customers while strengthening relationships with its existing customer base. This strategic move comes at a time when consumers are more conscious of the impact of their purchases on the environment.

Founded in 2009, Reformation has established itself as a frontrunner in sustainable fashion. The company is committed to becoming Climate Positive by 2025 and Circular by 2030 as part of its mission to address climate change effectively.

With the opening of this new store, Reformation will provide New Orleans residents with access to stylish and sustainable clothing options, thereby contributing to the growing demand for responsible fashion choices in the market.

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Reformation Opens Its First Store in New Orleans

STAFF HERE NEWORLEANS WRITER
Author: STAFF HERE NEWORLEANS WRITER

The NEW ORLEANS STAFF WRITER represents the experienced team at HERENewOrleans.com, your go-to source for actionable local news and information in New Orleans, Orleans Parish, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as French Quarter Festival, New Orleans Jazz & Heritage Festival, and Essence Music Festival. Our coverage extends to key organizations like the New Orleans Chamber of Commerce and Greater New Orleans, Inc., plus leading businesses in energy, healthcare, and education that power the local economy such as Entergy, Ochsner Health, and Tulane University. As part of the broader HERE network, including HEREShreveport.com, we provide comprehensive, credible insights into Louisiana's dynamic landscape.

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