News Summary
Chuck’s on the Avenue has created a groundbreaking wedding chapel within a liquor store in New Orleans. This unique venue offers personalized wedding ceremonies with various themes like voodoo and Mardi Gras, starting at $500. The inaugural wedding featured a voodoo theme and a lively second-line parade, showcasing the city’s vibrant culture. Owner Chuck Loesher hopes this innovative concept will provide couples a relaxed environment for their special day and a true reflection of New Orleans’ celebratory spirit.
New Orleans has become the site of an innovative idea in the wedding industry as Chuck’s on the Avenue, a local liquor store, has launched the world’s first wedding chapel inside a retail venue. This unique establishment is located at 205 St. Charles Ave and held its inaugural wedding ceremony featuring a couple, Tara Edmond and Ken Neff, who exchanged vows in the store’s aisle surrounded by shelves of spirits.
This liquor store wedding chapel, a novelty in the state of Louisiana and potentially worldwide, offers customized wedding ceremonies that can reflect a range of themes including voodoo, Mardi Gras, and Rock and Roll. Couples can choose from various wedding packages starting at $500, which include services such as an officiant, photographer, and a one-of-a-kind wedding environment.
The wedding ceremony itself integrated a distinctive voodoo theme, with a voodoo priestess imparting her blessings to the couple, further enhancing the special occasion. After the vows were exchanged, the celebration transitioned outdoors for a traditional second-line parade, supported by the lively sounds of a brass band that is characteristic of New Orleans’ celebratory culture.
The chapel, designed to evoke the feel of New Orleans’ rich architectural heritage, features architectural elements sourced from nearby churches. It hosts visually striking components such as a stained glass window from the Central Congregational Church and pews gathered from a church in Luling. This aesthetic contributes to creating a unique and memorable setting for couples looking to tie the knot.
Chuck Loesher, the owner of Chuck’s on the Avenue, leads this innovative endeavor. A former police officer, he conceptualized the idea of establishing a wedding chapel in a liquor store following a near-death experience that inspired dreams of brides within a retail environment. He hopes this venue will thrive as a place where love can blossom and serve as a true reflection of the spirit of New Orleans, known for its vibrant celebrations and unique customs.
The liquor store wedding chapel also offers convenience for couples, as those wishing to wed must only wait 24 hours after obtaining a marriage license in Louisiana. This flexibility allows couples to plan their ceremonies in a relaxed manner compared to traditional weddings, which can often exceed $36,000 in costs.
In addition to full wedding ceremonies, Chuck’s on the Avenue provides options for non-binding ceremonies, vow renewals, and partner ceremonies. For receptions, guests can reserve a dedicated tasting room that accommodates between 15 and 20 people, making it an intimate setting for celebrations with close family and friends.
The concept of a wedding chapel within a liquor store has garnered praise from local officials, who view it as a unique addition to New Orleans’ wedding industry. This creative venture not only offers couples an alternative to typical wedding settings but also embodies the city’s distinctive flair, making it an appealing option for those seeking a more personalized and memorable marriage ceremony.
With the opening of Chuck’s on the Avenue, brides and grooms now have the opportunity to create their dream wedding in a relaxed atmosphere that is uniquely New Orleans. As the venue continues to welcome couples, it will likely attract those looking for a different approach to their wedding day, combining love, celebration, and the ambiance of one of the most lively cities in the United States.
Deeper Dive: News & Info About This Topic
HERE Resources
Couple Celebrates Wedding in Unique Heart-Shaped Pothole
Additional Resources
- NOLA: Chuck’s Wedding Chapel
- WRKO: This Liquor Store Wedding Chapel Says I Do
- WGNO: Get Married & Grab a Beer
- Encyclopedia Britannica: Wedding Traditions
- New York Post: First Liquor Store with Wedding Chapel Opens
- Google Search: Wedding Chapel Liquor Store New Orleans

Author: STAFF HERE NEWORLEANS WRITER
NEW ORLEANS STAFF WRITER The NEW ORLEANS STAFF WRITER represents the experienced team at HERENewOrleans.com, your go-to source for actionable local news and information in New Orleans, Orleans Parish, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as French Quarter Festival, New Orleans Jazz & Heritage Festival, and Essence Music Festival. Our coverage extends to key organizations like the New Orleans Chamber of Commerce and Greater New Orleans, Inc., plus leading businesses in energy, healthcare, and education that power the local economy such as Entergy, Ochsner Health, and Tulane University. As part of the broader HERE network, including HEREShreveport.com, we provide comprehensive, credible insights into Louisiana's dynamic landscape.