News Summary
New Orleans is launching a summer FAM program in 2025 to enhance tourism. Organized by New Orleans & Company, this initiative offers travel advisors exclusive hotel rates and self-guided exploration, highlighting the city’s culinary and cultural offerings. The program aims to deepen connections between travel professionals and the vibrant city, fostering a greater understanding and appreciation of New Orleans, ultimately leading to increased tourism and economic resilience.
New Orleans is set to launch a new initiative aimed at boosting tourism through a summer travel advisor Familiarization (FAM) program in 2025. This program will take place from June through August and is organized by New Orleans & Company. It will offer travel advisors exclusive rates at participating hotels, making it easier for them to explore the vibrant city and promote it to clients.
The FAM program is designed to be self-guided, giving advisors the freedom to navigate New Orleans at their own pace. This flexible approach aims to enhance engagement and satisfaction among participants, allowing them to fully experience the unique culture, history, and attractions the city has to offer. During the summer season, visitors can partake in various culinary events, including Restaurant Week in June and the popular COOLinary event in August, which features specially priced prix-fixe menus from renowned local restaurants.
The initiative signifies a commitment to deepening the relationship between travel professionals and New Orleans. By enabling advisors to gain personal experience and insight into the local culture, the program aspires to enhance the knowledge they possess about the city. Truly understanding New Orleans’ rich narratives will empower travel advisors to promote the destination more effectively, potentially increasing visitor numbers as a result.
By offering exclusive hotel rates, the program aims to lower participation barriers for travel advisors, encouraging broader attendance. This strategic move is intended not only to showcase New Orleans’ well-known attractions but also to uncover and highlight lesser-known cultural and culinary treasures that contribute to the city’s diversity. With the integration of culinary events into the itinerary, the program caters specifically to the food tourism market, which is a significant component of New Orleans’ appeal.
New Orleans has historically experienced seasonal lulls in tourism, particularly during the summer months. This FAM program aims to counteract that trend by promoting the city as an attractive summer destination, thereby supporting the growth and sustainability of the local tourism sector. The initiative aligns with broader tourism trends that emphasize the importance of authentic and immersive travel experiences, which are increasingly sought after by travelers today.
The overarching goal of the program is not only to stimulate immediate tourism but also to cultivate lasting relationships between travel advisors and the city. By enriching attendees’ understanding of New Orleans, the program positions them to share their insights with potential visitors, ultimately working towards a steadier flow of tourists throughout the year. Such an outcome would benefit local businesses, enhancing the overall economic resilience of New Orleans.
The combination of exclusive hotel offerings, flexible scheduling, and a focus on the culinary landscape exemplifies a comprehensive approach to promoting New Orleans as a desirable summer travel destination. This initiative is expected to play a significant role in shaping the future of tourism in the city, attracting a broader audience while celebrating the unique culture that makes New Orleans a beloved destination.
The excitement surrounding this FAM program reflects a collective effort to enhance the city’s appeal to travel advisors and their clientele. By fostering a deeper connection with New Orleans, this initiative is poised to enrich the travel experience for all, ensuring that visitors leave with memorable stories and a greater appreciation for the vibrant culture that defines the city.
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Additional Resources
- Travel and Tour World
- Wikipedia: New Orleans
- WGNO
- Encyclopedia Britannica: New Orleans
- My New Orleans
