News Summary
After facing bankruptcy and closing all physical stores by 2023, Bed Bath & Beyond is set to transform nine Kirkland’s locations in Louisiana into Bed Bath & Beyond stores. The rebranding plan comes as part of the company’s strategy to revive its operations. Bed Bath & Beyond recently celebrated the opening of a new store in Nashville and announced intentions to establish five more locations, while navigating significant store closures across the nation.
Louisiana – Bed Bath & Beyond is set to undergo a significant transformation after its bankruptcy and closure of all physical stores by 2023. The company announced plans on Tuesday to rebrand all Kirkland’s Home stores in Louisiana to Bed Bath & Beyond locations over the next two years, marking a strategic shift as it attempts to revive its brand and operations.
The acquisition of the Kirkland’s name and brand assets from The Brand House Collective cost Bed Bath & Beyond a total of $10 million. In Louisiana alone, there are nine Kirkland’s locations that are scheduled to be rebranded, which include cities such as Baton Rouge, Lafayette, Shreveport, Monroe, Alexandria, Denham Springs, Slidell, Covington, and Harvey.
Bed Bath & Beyond was once renowned for its distinctive blue and white coupons that offered substantial discounts on kitchen gadgets and home furnishings. At its peak in 2019, the retailer boasted over 1,500 stores across North America. However, a protracted slump in sales led to the company’s bankruptcy in 2023, followed by the liquidation of its stores.
In June 2023, online retailer Overstock.com made headlines by acquiring Bed Bath & Beyond’s intellectual property assets for $21.5 million, subsequently rebranding itself to align with the iconic store’s legacy. Now, in a bid to return to physical retail, Bed Bath & Beyond recently celebrated the opening of a new store in Nashville. The company has also announced plans to establish five additional locations in that market later this year.
As part of a restructuring effort initiated in August 2023, Bed Bath & Beyond revealed intentions to close around 150 underperforming stores and reduce its workforce by approximately 20%. Notably, the company’s location in Bossier City has already been shut down in conjunction with these measures, which also include closures in Alexandria, Mandeville, Lake Charles, and Houma.
The financial strategy outlined by Bed Bath & Beyond aims to raise over $1 billion through a new public stock offering, with further fundraising anticipated through stock sales. Over the past year, the company has made significant cuts, resulting in a total of around 400 store closures—nearly half of its brick-and-mortar footprint across the nation.
For the time being, fans of Bed Bath & Beyond can still access remaining locations in Lafayette on Ambassador Caffery, Baton Rouge, Denham Springs, and Metairie. These stores are expected to operate as the company transitions and rebrands the Kirkland’s outlets throughout Louisiana over the next two years.
In summary, Bed Bath & Beyond is making a bold move to reestablish itself in the retail market through the acquisition and rebranding of Kirkland’s stores. As it navigates a challenging landscape, the company is focused on reviving its presence both online and in physical locations, adapting to the changing dynamics of retail post-bankruptcy.
Deeper Dive: News & Info About This Topic
- The Advocate: Bed Bath & Beyond to Return to Louisiana
- Wikipedia: Bed Bath & Beyond
- Shreveport Times: Bossier City Bed Bath & Beyond Closing
- Google Search: Bed Bath and Beyond
- KSLA: Bossier Residents React to Closure
- Encyclopedia Britannica: Retailing
- KPEL 965: Four More Louisiana Bed Bath & Beyond Stores to Close
- Google News: Bed Bath Beyond Closures
Author: STAFF HERE NEWORLEANS WRITER
NEW ORLEANS STAFF WRITER The NEW ORLEANS STAFF WRITER represents the experienced team at HERENewOrleans.com, your go-to source for actionable local news and information in New Orleans, Orleans Parish, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as French Quarter Festival, New Orleans Jazz & Heritage Festival, and Essence Music Festival. Our coverage extends to key organizations like the New Orleans Chamber of Commerce and Greater New Orleans, Inc., plus leading businesses in energy, healthcare, and education that power the local economy such as Entergy, Ochsner Health, and Tulane University. As part of the broader HERE network, including HEREShreveport.com, we provide comprehensive, credible insights into Louisiana's dynamic landscape.
